The Cost-effectiveness of a Mass Media Campaign to Promote Smartphone Apps for Weight Loss: Updated Modeling Study

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Title

The Cost-effectiveness of a Mass Media Campaign to Promote Smartphone Apps for Weight Loss: Updated Modeling Study

Content partner

University of Otago

Collection

Otago University Research Archive

Description

Evidence suggests that smartphone apps can be effective in the self-management of weight. Given the low cost, broad reach, and apparent effectiveness of weight loss apps, governments may seek to encourage their uptake as a tool to reduce excess weight in the population. Mass media campaigns are 1 mechanism for promoting app use. However, the cost and potential cost-effectiveness are important considerations. The aim of our study was to use modeling to assess the health impacts, health system ...

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Format

Research paper

Research format

Scholarly text / Journal article

Thesis level

Article

Date created

2022-04-19

Creator

Jones, Amanda C / Grout, Leah / Wilson, Nick / Nghiem, Nhung / Cleghorn, Christine

URL

https://hdl.handle.net/10523/24825

Related subjects

cost-effectiveness / simulation modeling / mobile phone / smartphone apps / weight loss / health equity / mass media

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