Transformation of the media landscape: Infotainment versus expository narrations for communicating science in online videos

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Title

Transformation of the media landscape: Infotainment versus expository narrations for communicating science in online videos

Content partner

University of Otago

Collection

Otago University Research Archive

Description

Society is undergoing a transformation in the way people consume media: increasingly we are using online on-demand videos, with the fastest growing segment of online videos about science being user-generated content that uses an infotainment style of delivery, in contrast to the traditional expository narrations of professionally generated content. In this study, we produced two otherwise identical videos about climate change to test the effects of an infotainment or expository narration. A t...

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Format

Research paper

Research format

Scholarly text / Journal article

Thesis level

Article

Date created

2020-10-01

Creator

Davis, Lloyd S. / Leon, Bienvenido / Bourk, Michael J. / Finkler, Wiebke

URL

https://hdl.handle.net/10523/26227

Related subjects

Arts & Humanities / Communication / History & Philosophy Of Science / Social Sciences

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