Qualitative Analysis of Social Media Historical Data: A Case Study of Twitter and Tourism Boycotts

About this item

Title

Qualitative Analysis of Social Media Historical Data: A Case Study of Twitter and Tourism Boycotts

Content partner

University of Otago

Collection

Otago University Research Archive

Description

Abstract Social media is noted for its usefulness and contribution to destination marketing and management. Social media data is particularly valued as a source to understand issues such as tourist behavior and destination marketing strategies. Among the social media platforms, Twitter is one of the most utilized in research. Its use raises two issues: the challenge of obtaining historical data and the importance of qualitative data analysis. Regarding these issues, the chapter argues that re...

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Format

Research paper

Research format

Scholarly text / Book item

Thesis level

Book Section

Date created

2022-11-04

Creator

Shaheer, Ismail / Carr, Neil / Insch, Andrea

URL

https://hdl.handle.net/10523/39310

Related subjects

International tourism & hospitality / Tourism & hospitality / Trends in tourism & hospitality

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