Alcohol marketing on social media: young people’s exposure, engagement and alcohol-related behaviors

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Title

Alcohol marketing on social media: young people’s exposure, engagement and alcohol-related behaviors

Content partner

Massey University

Collection

Massey Research Online

Description

Aim Alcohol promotions in conventional channels are associated with subsequent alcohol consumption in young people, but little is known about young people’s exposure to digital alcohol marketing. This exploratory study investigated young people’s exposure to, and engagement with, alcohol marketing on social media platforms, variations across sociodemographic groups and associations with alcohol-related behaviors. Method An online survey was conducted with 3698 participants aged between 14 and...

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Format

Research paper

Research format

Journal article

Date created

2024-07-08

Creator

McCreanor T / Moewaka Barnes A / Goodwin I / Carah N / Young J / Spicer J / Lyons AC

URL

https://hdl.handle.net/10179/71444

Related subjects

Alcohol marketing / behavior / engagement / exposure / social media / young people

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