Does having a choice make a difference? Market potential of the animal welfare label in Germany

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Title

Does having a choice make a difference? Market potential of the animal welfare label in Germany

Content partner

Lincoln University

Collection

Lincoln University Research Archive

Description

This paper investigates the effects of the introduction of a specific animal welfare label on consumer decision making when shopping for pork. Based on two empirical studies, we analyze whether substitution effects between organic, regional, and animal welfare products have to be expected under current market conditions. Our results show that persons with preference for animal welfare decide significantly more often for the animal welfare or the organic product, not for local, and that organi...

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Format

Research Paper

Research format

Conference paper

Creator

Schulze-Ehlers, B / Purwins, N

URL

https://hdl.handle.net/10182/9998

Related subjects

organic / regional / choice experiment / interaction terms / mixed logit

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