Eating macro-algae (seaweed): Understanding factors driving New Zealand consumers’ willingness to eat and their perceived trust towards country of origin

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Title

Eating macro-algae (seaweed): Understanding factors driving New Zealand consumers’ willingness to eat and their perceived trust towards country of origin

Content partner

Lincoln University

Collection

Lincoln University Research Archive

Description

Macro-algae is an umbrella term for seaweed, which is an important ingredient in many novel food products in New Zealand and other Australasian countries. While attitudes, consumption motivation, knowledge, and socio-demographic consumer profiles have been investigated in specific countries in the region, consumer behavior such as willingness to eat and factors driving this behavior have not yet been explored. Therefore, the present study fills this research gap in a New Zealand context and e...

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Format

Research Paper

Research format

Journal article

Date created

2024-05

Creator

Rombach, Meike / Dean, David

URL

https://hdl.handle.net/10182/17231

Related subjects

consumers / country of origin / PLS-SEM / seaweed / willingness to eat / Food nutritional balance / Food safety, traceability, certification and authenticity / Food technology / Aquaculture / Evolutionary impacts of climate change / Food sciences / Industrial biotechnology

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