New Zealand wine exports to China: Barriers and potential mitigation strategies : A thesis submitted in partial fulfilment of the requirements of the Degree of Master of Commerce and Management at Lincoln University

About this item

Title

New Zealand wine exports to China: Barriers and potential mitigation strategies : A thesis submitted in partial fulfilment of the requirements of the Degree of Master of Commerce and Management at Lincoln University

Content partner

Lincoln University

Collection

Lincoln University Research Archive

Description

With the gradual expansion of Asian wine consumption in the past decade, China has become Asia’s largest and most significant wine consumption market. As a result, China has become one of the most significant target markets for New Zealand wine exports to Asia. In terms of purchasing power, China is a large potential market. However, Chinese wine consumption has declined recently, and New Zealand's wine market share in China has stagnated. Because of a different drinking culture, government p...

Read more

Format

Research Paper

Research format

Thesis

Thesis level

Masters

Date created

2024

Creator

Yu, Hao

URL

https://hdl.handle.net/10182/17149

Related subjects

China / export barriers / wine marketing / export framework / export strategy / market entry mode / wine preferences / wine markets / Chinese wine consumers / wine industry / wine exports / Cultural studies of agriculture, food and wine / International business

What is the copyright status of this item?

All Rights Reserved

This item is all rights reserved, which means you'll have to get permission from Lincoln University before using it.

More Information

Lincoln University has this to say about the rights status of this item:

(With the exceptions noted in http://researcharchive.lincoln.ac.nz/page/rights, this metadata is available under a Creative Commons Zero license.)

You can learn more about the rights status of this item at: https://researcharchive.lincoln.ac.nz/pages/rights/en

What can I do with this item?

You must always check with Lincoln University to confirm the specific terms of use, but this is our understanding:

Non-infringing use

NZ Copyright law does not prevent every use of a copyright work. You should consider what you can and cannot do with a copyright work.

No sharing

You may not copy and/or share this item with others without further permission. This includes posting it on your blog, using it in a presentation, or any other public use.

No modifying

You are not allowed to adapt or remix this item into any other works.

No commercial use

You may not use this item commercially.