Research Paper
Interorganisational relationships between client and advertising agency: the effect of the external environment
About this item
- Title
- Interorganisational relationships between client and advertising agency: the effect of the external environment
- Content partner
- Lincoln University
- Collection
- Lincoln University Research Archive
- Description
The potential effect of external environmental forces on an internal dyadic relationships has not received much attention in the study of relationship marketing. This research incorporates the influence of the headquarters (HQ) as an external environmental factor which potentially has an impact on the relationship between client subsidiaries (CS) and advertising agency subsidiaries (AS). The purpose of this research is to evaluate the degree of influence which multinational corporations (MNCs...
- Format
- Research Paper
- Research format
- Thesis
- Thesis level
- Masters
- Date created
- 1997
- Creator
- Angsuvat, T. Paveena
- URL
- https://hdl.handle.net/10182/6809
- Related subjects
- interorganisational relationship / clients / advertising / relationship marketing / political economy / Marketing Communications / Industry Economics and Industrial Organisation
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Report this itemDigitalNZ brings together more than 30 million items from institutions so that they are easy to find and use. This information is the best information we could find on this item. This item was added on 17 September 2024, and updated 23 September 2024.
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