Communicating credence attributes of New Zealand food products to consumers

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Title

Communicating credence attributes of New Zealand food products to consumers

Content partner

Lincoln University

Collection

Lincoln University Research Archive

Description

Consumers are increasingly making food choices not only on the experience quality attributes, but also credence attributes, such as animal welfare, fair trade, provenance and environmental stewardship. The purpose of this research is to investigate the potential for New Zealand exporters to earn premiums based on the credence attributes their products. Sectors investigated included dairy, kiwifruit, apples, lamb, venison, beef and wine. In-depth, semi-structured, key informant interviews were...

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Format

Research Paper

Research format

Conference paper

Date created

2015-06

Creator

Lees, Nicholas / Saunders, Caroline

URL

https://hdl.handle.net/10182/11965

Related subjects

quality attributes / country of origin / food marketing

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