About this item
- Title
- Effect of Disclosing AI-Generated Content on Prosocial Advertising Evaluation
- Content partner
- Auckland University of Technology
- Collection
- Tuwhera
- Description
With advancements in generative artificial intelligence (AI) technology, there is a growing concern about its ethical implications, transparency, and consumer reactions to AI-generated content. Building on the persuasion knowledge model and algorithm aversion literature, this study explores the effects of AI disclosure in prosocial advertising on consumer attitudes and donation intentions. The findings of Study 1 indicate that the initial disclosure of AI-generated content leads to unfavourab...
- Format
- Research paper
- Research format
- Journal article
- Date created
- 2024-09-11
- Creator
- Baek, TH / Kim, J / Kim, JH
- URL
- https://openrepository.aut.ac.nz/handle/10292/18094
- Related subjects
- 35 Commerce, Management, Tourism and Services / 3503 Business Systems In Context / 3506 Marketing / 3507 Strategy, Management and Organisational Behaviour / Machine Learning and Artificial Intelligence / 1505 Marketing / Marketing
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Auckland University of Technology has this to say about the rights status of this item:
© 2024 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way. The terms on which this article has been published allow the posting of the Accepted Manuscript in a repository by the author(s) or with their consent.
You can learn more about the rights status of this item at: http://creativecommons.org/licenses/by-nc-nd/4.0/
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Report this itemDigitalNZ brings together more than 30 million items from institutions so that they are easy to find and use. This information is the best information we could find on this item. This item was added on 04 October 2024, and updated 01 June 2025.
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