Promoting Sustainable Tourism in “God’s Own Country” Kerala: The Role of Social Media

About this item

Title

Promoting Sustainable Tourism in “God’s Own Country” Kerala: The Role of Social Media

Content partner

Auckland University of Technology

Collection

Tuwhera

Description

This study investigated the use of social media platforms by Destination marketing organisations (DMOs) in Kerala, India, for promoting sustainable tourism. As digital marketing transforms the tourism industry, understanding how DMOs leverage social media to communicate sustainability messages becomes crucial. The research employed a qualitative approach, utilising netnographic methods to analyse social media content from selected Kerala DMOs. The study identified the social media platforms u...

Read more

Format

Research paper

Research format

Thesis

Thesis level

Masters

Date created

2024

Creator

Dmello, Elrica

URL

https://openrepository.aut.ac.nz/handle/10292/18136

Related subjects

Sustainable Tourism / Social Media Marketing / Destination Marketing Organisations / Kerala Tourism / Responsible Tourism / Eco-Friendly Tourism / Eco-Tourism

What is the copyright status of this item?

All Rights Reserved

This item is all rights reserved, which means you'll have to get permission from Auckland University of Technology before using it.

More Information

Auckland University of Technology has this to say about the rights status of this item:

OpenAccess

What can I do with this item?

You must always check with Auckland University of Technology to confirm the specific terms of use, but this is our understanding:

Non-infringing use

NZ Copyright law does not prevent every use of a copyright work. You should consider what you can and cannot do with a copyright work.

No sharing

You may not copy and/or share this item with others without further permission. This includes posting it on your blog, using it in a presentation, or any other public use.

No modifying

You are not allowed to adapt or remix this item into any other works.

No commercial use

You may not use this item commercially.