Māori knowledge and consumer tribes

About this item

Title

Māori knowledge and consumer tribes

Content partner

Ngā Pae o te Māramatanga

Collection

MAI Journal

Description

This paper explores an agenda for consumer behaviour research as it relates to tribal consumerism. It is argued that while the international consumer behaviour research field is inspired by Indigenous knowledges, the quality of research will be relatively poor and unconvincing unless Indigenous researchers and voices make their way into those co...

Format

Article

Date created

2018-01-16T12:00:00.000Z

Creator

Tyron Love / Jörg Finsterwalder / Alastair Tombs

URL

https://www.journal.mai.ac.nz/content/m%C4%81ori-knowledge-and-consumer-tribes

Related subjects

Māori knowledges / consumer behaviour research / consumer tribes

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