The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues

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Title

The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues

Content partner

Lincoln University

Collection

Lincoln University Research Archive

Description

Food waste has become a pressing problem in the world, leading to a range of economic, social, and environmental issues. As a result, there are increasing calls to develop effective messages that can increase consumer awareness of food waste and its negative impacts. Drawing upon a recent research on the influences of numerical precision on consumer decision making, the present research tests the ‘match-up’ effects between numerical precision and message framing on consumer awareness of food ...

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Format

Research Paper

Research format

Journal article

Date created

2021-05

Creator

Khalil, Maryam / Septianto, Felix / Lang, Bodo / Northey, Gavin

URL

https://hdl.handle.net/10182/17889

Related subjects

food waste / information precision / message framing / Waste management, reduction, reuse and recycling / Planning and decision making / Consumer behaviour / Commercial services / Strategy, management and organisational behaviour / Transportation, logistics and supply chains

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