Exploring the effects of packaging on consumer experience and purchase behaviour: insights from eye tracking and facial expressions on orange juice

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Title

Exploring the effects of packaging on consumer experience and purchase behaviour: insights from eye tracking and facial expressions on orange juice

Content partner

Massey University

Collection

Massey Research Online

Description

Packaging is crucial in attracting consumer attention, conveying product identity, influencing product perception and affecting approach-based consumer behaviours. The present exploratory study aimed to gain insights into the effects of packaging on consumer experiences and the factors driving willingness to buy different orange juice products based on packaging. Eye tracking and facial expressions were used to capture the consumer perception journey, from the initial interaction to the final...

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Format

Research paper

Research format

Journal article

Date created

2023-12-22

Creator

Mehta A / Serventi L / Kumar L / Torrico DD

URL

https://hdl.handle.net/10179/72288

Related subjects

Emotions / facial expressions / hedonic liking / packaging type / visual attention / willingness to buy

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