Māori food culture and wellbeing on TikTok: a content and thematic analysis

About this item

Title

Māori food culture and wellbeing on TikTok: a content and thematic analysis

Content partner

Massey University

Collection

Massey Research Online

Description

We examined content posted on TikTok on the topic of kai Māori (traditional food and associated customs of the indigenous people of Aotearoa New Zealand) to inform strengths-based approaches to health promotion in Māori communities. We conducted a content analysis of 100 unique TikTok videos labelled with the hashtags #kai and #Maori and coded content characteristics and viewer engagement for each video. Twenty foods were determined to be key Māori identity foods from this analysis. We also u...

Read more

Format

Research paper

Research format

Journal article

Date created

2024-12-17

Creator

Renall N / Te Morenga L

URL

https://hdl.handle.net/10179/72355

Related subjects

Māori / indigenous people / Aotearoa New Zealand / cultural identity / social media / TikTok / food

What is the copyright status of this item?

Creative Commons

This item appears to be licensed under a Creative Commons Attribution-NonCommercial (BY-NC) 4.0 CC International license.

More Information

Massey University has this to say about the rights status of this item:

(c) 2024 The Author/s

You can learn more about the rights status of this item at: https://creativecommons.org/licenses/by-nc/4.0/

What can I do with this item?

You must always check with Massey University to confirm the specific terms of use, but this is our understanding:

Non-infringing use

NZ Copyright law does not prevent every use of a copyright work. You should consider what you can and cannot do with a copyright work.

Share it

This item is suitable for copying and sharing with others, without further permission.

Modify it

This item is suitable for modifying, remixing and building upon, without further permission.

No commercial use

You may not use this item commercially.