Sport, Advertising and Global Promotional Culture Identities, Commodities, Spaces and Spectacles

About this item

Title

Sport, Advertising and Global Promotional Culture Identities, Commodities, Spaces and Spectacles

Content partner

University of Otago

Collection

Otago University Research Archive

Description

This book explores the intersection of contemporary sport, advertising, promotional culture and wider society. Arguing that advertising and promotional culture remain key driving forces in relation to social structures and systems that contribute to enduring patterns of economic and other forms of inequality, this book examines how sport and related areas of social life continue to be transformed by these forces. Presenting indepth international case studies covering topics such as Nike's sig...

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Format

Research paper

Research format

Scholarly text / Book

Thesis level

Book

Date created

2025-02-07

Creator

Jackson, Steven J / Andrews, David L

URL

https://hdl.handle.net/10523/44850

Related subjects

Advertising / Sociological aspects / Sports / Sports in popular culture / sociology of sports / promotional culture / advertising in sports / politics of sport / culture of sport

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