Do you remember? Consumer reactions to health-related information on snacks in repeated exposure

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Title

Do you remember? Consumer reactions to health-related information on snacks in repeated exposure

Content partner

Massey University

Collection

Massey Research Online

Description

Health-related information on pre-packed food products can enhance purchase intention and healthy choices. However, retained positive influence of health-related information on product liking is necessary to help consumers make informed decisions about a healthy diet in the long term. According to information-reduction theory, consumers reduce the amount of information that is processed in repeated exposure. Hence, increasing familiarity with a product could lead to increased levels of ignori...

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Format

Research paper

Research format

Journal article

Date created

2025-05

Creator

Stickel L / Poggesi S / Grunert KG / Lähteenmäki L / Hort J

URL

https://hdl.handle.net/10179/72518

Related subjects

Nutrition claim / Repeated exposure / Product liking / Implicit reactions / Eye-tracking / EEG

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