Theory-of-Change Visuals: Using Diagrams, Metaphors, and Symbols to Communicate Complex Ideas and Get Buy-In

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Title

Theory-of-Change Visuals: Using Diagrams, Metaphors, and Symbols to Communicate Complex Ideas and Get Buy-In

Content partner

Auckland University of Technology

Collection

Tuwhera

Description

Everyone can imagine a situation in which they have put in countless hours of work on a new measurement and evaluation framework and, when it is time to get feedback or present their ideas, they have been met with 1,000-yard stares. Conventional approaches can sometimes struggle to engage stakeholders and convey complex concepts. To address this, authors of this article propose a unique, visually based approach that integrates metaphors and symbols into measurement and evaluation frameworks w...

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Format

Research paper

Research format

Journal article

Date created

2025-01-08

Creator

Lambert, Simon / Heimlick, Micheal / Marzano, Mariella / Mark-Shadbolt, Melanie / Smith, Valance

URL

https://openrepository.aut.ac.nz/handle/10292/18940

Related subjects

4404 Development Studies / 4409 Social Work / 4410 Sociology / 44 Human Society / Generic health relevance / 1607 Social Work / Social Sciences Methods / 4404 Development studies / 4409 Social work

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© 2025 University of Toronto Press. The Canadian Journal of Program Evaluation (CJPE) is an open access journal promoting the theory and practice of program evaluation in Canada, publishing full-length articles on all aspects of the theory and practice of evaluation.

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