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Journal

A comparison of mail and face-to-face survey methods : New Zealand health professionals / by Bruc...

National Library of New Zealand

Journal

How damaging is negative word of mouth? / by Don Charlett, Ron Garland and Norman Marr

National Library of New Zealand

Research Paper

Investigating the contextual requirements of the Juster Scale

University of Waikato

Research Paper

Adult participation motives: empirical evidence from a workplace exercise programme

University of Waikato

Research Paper

Strategic marketing in New Zealand companies

University of Waikato

Research Paper

Product effects on endorser image: the potential for reverse image transfer

University of Waikato

Research Paper

Measuring sport sponsorship effectiveness: links to existing behaviour

University of Waikato

Research Paper

The use of celebrity athletes as endorsers: views of the New Zealand general public

University of Waikato

Research Paper

Strategic marketing's contribution to Australasian golf club performance

University of Waikato

Research Paper

Rural tourism development in Lithuania (2003–2010) — A quantitative analysis

University of Waikato

Research Paper

Strategic marketing practices as drivers of successful business performance in British, Australia...

University of Waikato

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