These resources and text relate to the ‘Girls can do anything’ poster and the wider context of gender pay equity and male and female occupations. They have been sourced and collated from DigitalNZ and other websites.
Source: Megan Cook, 'Women’s movement - Health, fertility and education', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/ephemera/27921/girls-can-do-anything (accessed 1 August 2018)
This Girls Can Do Anything poster came from a 1984 Labour Department programme initiative called, Positive Action Programme for Women.
The campaign idea was to widen the work opportunity for women in non-traditional female work careers like surveying, building, welding, plumbing, and butchery.
This was achieved by promoting women into apprenticeships. In late 1985 over 300 women had taken up apprenticeships in non-traditional jobs.
Source: 'Overview', URL: https://nzhistory.govt.nz/culture/the-1980s/overview, (Ministry for Culture and Heritage), updated 10-May-2018
Boys and girls — girls and boys share their thoughts on gender stereotypes.
Boys and girls on stereotypes— girls and boys share their thoughts on stereotypes.
Child experiment— gender equality and reward video.
Girls can do anything — Go Girl: a storybook of epic NZ women features 48 real-life go-getters.
Girls can do anything — thirty-nine years ago, New Zealand 16-year-old girls wanted more than anything to become air hostesses.
Girls can do anything? — women and industry training in New Zealand.
Like a girl— video looking the stereotype ‘like a girl.’
Rachel Stewart— New Zealand’s first female railway locomotive driver.
Sybil Lupp— NZ Mechanic, motor-racing driver and garage owner.
The Men Who Take 'Women's' Jobs— men who once worked in manufacturing are finding new careers.
Women in trades— case studies of young NZ women working in the trades.
What jobs are these women not doing? Why not?
Have common occupations for women changed over time?
What is work and why do we do it?
What is this poster really saying?
What is your fertile question?