Wartime fashion

A DigitalNZ Story by New Zealand Fashion Museum

Fashion in New Zealand, 1940-1945

Image: Dresswell catalogues

Dresswell catalogues

Puke Ariki

Image: Day dress; pink fabric with floral details and braiding

Day dress; pink fabric with floral details and braiding

Toitū Otago Settlers Museum

Image: Striped jumper head scarf

Striped jumper head scarf

New Zealand Fashion Museum

Image: Wedding dress

Wedding dress

Toitū Otago Settlers Museum

Image: Wartime fashion, 1943

Wartime fashion, 1943

Manatū Taonga, the Ministry for Culture and Heritage

Image: Pillbox hat

Pillbox hat

New Zealand Fashion Museum

Image: Mustard dress with short leg-of-mutton sleeve

Mustard dress with short leg-of-mutton sleeve

New Zealand Fashion Museum

Image: McCall Corporation :McCall style news. Insist on a McCall pattern. It's the short cut to Paris style. James Smith, Ltd, Cuba and Manners St., Wellington. Printed in U.S.A. 1940.

McCall Corporation :McCall style news. Insist on a McCall pattern. It's the short cut to Paris style. James Smith, Ltd, Cuba and Manners St., Welli...

Alexander Turnbull Library

Image: Dental Nurse fashion, 1940s

Dental Nurse fashion, 1940s

Archives New Zealand Te Rua Mahara o te Kāwanatanga

Image: Button-through pleated dress

Button-through pleated dress

New Zealand Fashion Museum

Image: Bride and Groom

Bride and Groom

Palmerston North City Library

Image: Window display of women's hats, James Smith's department store, Wellington - Photograph taken by Thomas Hugh Tingay.

Window display of women's hats, James Smith's department store, Wellington - Photograph taken by Thomas Hugh Tingay.

Alexander Turnbull Library