Lady brewer and Mooloo beer

By Zokoroa

A history of the Waikato Brewery - home of Mooloo beer! Notably it was owned by a woman at the turn of the 19th Century when brewing was seen as a 'man's world'. Mary Jane Innes was inducted into the NZ Business Hall of Fame in 2013.

Brewery, Waikato, Beer, Soda, Soft drink, Mary Jane Innes, Hamilton, women, career, Innes, Aerated waters, Waikato Draught, L&P

When you travel over Hamilton's Anzac Bridge, you will see on the left by the Waikato River the former Waikato Brewery - aka home of Mooloo beer. This story describes the Waikato Brewery's beginnings in 1873 and its eventual ownership in 1889 by Mary Jane Innes and her family until it closed 100 years later in 1989. Mary Jane was inducted into the NZ Business Hall of Fame in 2013 for her entrepreneurial and leadership skills in the brewing and aerated waters industry, which was seen at the turn of the 19th Century as being a "man's world".  Her business legacy continues today with the Innes companies that were sold on, operating as Lion Nathan Breweries and Oasis Industries, which is now part of Coca-Cola. A bronze plaque and figurine of Mary Jane can be seen on the railings of the Anzac Bridge.   

Image: Waikato Brewery

Waikato Brewery on the western bank of the Waikato River at the intersection of Anzac Parade, Tisdall St & Victoria St.

Waikato Brewery

Hamilton City Libraries

Image: Mary Jane Innes

Mary-Jane Innes owned and operated the Waikato Brewery from 1889-1912; then passed her shares onto her family.

Mary Jane Innes

Ministry for Culture and Heritage

Image: Traffic Bridge c. 1914

Anzac Bridge (formerly Traffic Bridge) by the Waikato Brewery has a commemorative plaque of Mary Jane Innes.

Traffic Bridge c. 1914

Hamilton City Libraries

Mooloo BeEr and the Iconic Willie the Waiter

Since its founding in 1873, the Waikato Brewery has produced various brands of beer to celebrate the Waikato district and Mooloo rugby! Waikato Draught, a malty bitter ale, was first produced in 1925. The iconic drawing of Willie the waiter was created in 1945 by artist Dick Abnett who portrayed a  cartoon character not serving martinis but beer. Who was the inspiration for Willie?  Apparently he was modelled on a popular brewery employee, William T. Walter, who had distinctive features, including a prominent nose! (See Te Ara.) Initially, Willie the waiter appeared on bottle caps, beer bottle labels and coasters and, then, on other memorabilia. Willie also has his own Twitter account!

Image: Waikato Draught bottle cap

Willie the waiter was created in 1945 and was modelled on a brewery employee, William T. Walter.

Waikato Draught bottle cap

Ministry for Culture and Heritage

The new mascot of the Waikato rugby team "Mooloo" the cow, was chosen in a competition run by local company Booth and Chapman after Waikato won the Ranfurly Shield for the first time in 1951. Waikato Breweries Ltd produced bottles of ‘Mooloo medicine’, and dispensed ‘Mooloo juice’ from a wooden trough mounted on the back of a ute with a fake cow in attendance. “Fine ales for friendly folk,” promised the advertisements.  

Image: Mooloo beer

1950s: This bottle of ‘Mooloo Medicine’ was one of many produced by Waikato Breweries to honour the Waikato rugby team.

Mooloo beer

Ministry for Culture and Heritage

Image: Parade - Mooloo the Bok Buster

1956: 'Mooloo the Bokbuster' Parade with Breweries Limited sign in background.

Parade - Mooloo the Bok Buster

University of Waikato

Image: Waikato Breweries: Waikato Brew 22, full malted draught. Serve cool. Brewed and bottled in New Zealand by Waikato Breweries Ltd., Hamilton [Label. ca 1960]

1957: Label for Waikato Brew Draught which was one of the various brands of beer produced over the years.

Waikato Breweries: Waikato Brew 22, full malted draught. Serve cool. Brewed and bottled in New Zealand by Waikato Breweries Ltd., Hamilton [Label. ...

Alexander Turnbull Library

Image: Waikato Draught

In 2005 Waikato Draught was awarded a gold medal in the NZ draught category at the BrewNZ beer awards.

Waikato Draught

Wikimedia Commons

Waikato Brewery established by Cumming: 1873

The Waikato Brewery was originally set up in 1873 by William Cumming, a member of the 4th Regiment, Waikato Militia. He had received a Crown grant of over one acre in Cook Street, Hamilton East near the Waikato River. Cumming decided to build a brewery as the land was near the Royal Hotel which he had purchased three years earlier. Advertisements started to appear in the Waikato Times under the name of 'Waikato Brewery' from October 1873. For detailed descriptions of the Brewery's operations, see the articles by  the Waikato Times reporter who visited on 31 Aug 1875 and the NZ Herald reporter on 21 June 1880.  

Image: Old brewery site Cook Street Hamilton East

In 1873 the Waikato Brewery was set up by William Cumming at the end of Cook St in Hamilton East by the Waikato River.

Old brewery site Cook Street Hamilton East

University of Waikato

Image: Royal Hotel

Cumming also owned the Royal Hotel in Hamilton East.

Royal Hotel

Hamilton City Libraries

From Oct 1873, advertisements started to appear under the name 'Waikato Brewery'.

Page 3 Advertisements Column 2 (Waikato Times, 11 October 1873)

National Library of New Zealand

A search of Papers Past, shows that Cumming promoted the Waikato Brewery, purchased hops grown by Māori, and made his machinery available to farmers for crushing oats and the grinding of bones for fertiliser! Cumming also provided the prizes for a swimming race on the Waikato River near the Brewery - first prize was a  5 gallon keg of beer. When the Beer Duty Act (1880) was introduced, Cumming shared his views in a letter to the editor of the Waikato Times (14 Sept 1889).  In a subsequent letter to the editor (12 May 1881) headed 'The pleasures of brewing", Cumming details the financial records required and includes a description of the Brewery. Later in 1881, a penalty fine was given under the Beer Duty Act for not having revenue stamps affixed to casks. Following financial issues, Cumming filed for bankruptcy in 1883. (See NZ Herald, 24 Dec 1883 and the Waikato Times, 20 March 1884.)  

1875: Description of the modifications that had been made to the Waikato Brewery by Cumming.

THE WAIKATO BREWERY. (Waikato Times, 31 August 1875)

National Library of New Zealand

1877 advert for Ale and Porter and a request for the return of empty casks, kegs and bottles.

Page 1 Advertisements Column 2 (Waikato Times, 27 October 1877)

National Library of New Zealand

1878: Additional brewing machinery had arrived and a Bone Mill was installed for producing fertiliser.

THE WAIKATO BREWERY AND BONE MILL. (Waikato Times, 18 June 1878)

National Library of New Zealand

1880: Cumming's letter to the editor of Waikato Times about the Beer Duty Act.

THE BEER DUTY ACT, 1880. (Waikato Times, 14 September 1880)

National Library of New Zealand

1881: Stamp Duty fine as casks did not have revenue stamps affixed.

Waikato Times AND THAMES VALLEY GAZETTE. (Waikato Times, 12 November 1881)

National Library of New Zealand

NEW OWner - Barton: 1884-1887

The Waiksto Brewery was purchased in Sept 1884 by C.J.W. Barton & Co. The land and buildings were owned by Charlotte Wilson, mother of Charles John Wright Barton, who operated the business. The NZ Herald reported on 22 Nov 1884 that the Waikato Brewery had reopened after being closed for a year, and "the first brew under the management of the new proprietors, Messrs. Henry Edgecumbe and Barton, was made yesterday". Barton left the Waikato Brewery in 1887 to manage the Commercial Hotel (Victoria St, Hamilton) which he had purchased in May 1885. Barton was also elected to the Borough Council in 1886 and had two periods (1887 and 1903) as mayor; worked as the town clerk and was on various Borough Council committees, resigning in 1933 when he was 81. (See Te Ara)

Image: C.J.W. Barton and colleagues

Charles John Wright Barton thought to be the person pouring the beer.

C.J.W. Barton and colleagues

Hamilton City Libraries

1886 advert proclaiming the 'ideal beverage' of malt and hops can be procured from the Waikato Brewery.

Page 1 Advertisements Column 6 (Waikato Times, 16 December 1886)

National Library of New Zealand

Image: Showing the Commercial Hotel, Victoria...

In 1887, Barton left the Waikato Brewery to manage the Commercial Hotel purchased in May 1885.

Showing the Commercial Hotel, Victoria...

Auckland Libraries

New owner - Pascoe: 1887-1889

Samuel  Pascoe took over the lease of the Waikato Brewery’s operations from May 1887, whilst the land and buildings continued to be owned by Charlotte Wilson. Samuel had emigrated from Belfast on the ship Carisbrook Castle with Vesey Stewart's special Katikati Settlement party. After several years residing in Katikati, he moved to Hamilton. Various newspaper advertisements promoted the Waikato Brewery and Pascoe's Sparkling XXX Ale, together with testimonial as to its medicinal value. Pascoe left the Brewery in 1889 to take on the Royal Hotel at Onehunga until he passed away in 1909 aged 57 years. (See Waikato Times, 23 March, 1889 and NZ Herald, 7 May 1909). 

Image: Royal Hotel, Onehunga

Samuel Pascoe took over the lease of the Brewery from 1887-1880, when he left to take on the Royal Hotel at Onehunga.

Royal Hotel, Onehunga

Auckland Libraries

New owner - Mary Jane Innes & Family: 1889 -1989

The lease of the Waikato Brewery was purchased by Mary Jane Innes in Nov 1889 and the land and title in Hamilton East continued to be held by Charlotte Wilson. mother of Charles Barton. Following the death of Charlotte in May 1891, the title to the land and buildings was passed to Marion, the wife of her son. The Waikato Brewery business producing beer and aerated waters was kept in the Innes family for the next one hundred years  - from 1889 - 1897 in the leased Hamilton East premises and from 1897 - 1989 in the Hamilton West premises they had purchased. Throughout the years, the Innes family expanded their business operations outside Hamilton and entered into various partnerships until the Hamilton buildings closed in 1989. 

Mary Jane's Family background

Mary Jane Lewis was born in Monmouthshire, Wales on 18 April 1852. She had a brother Thomas (born 1847) and sister Hannah (born 1850). Their parents died when Mary Jane was a young child - her mother in 1858 and her father two years later. The family farm of 100 acres and cottages at Caldicott had been run in trust until  Thomas was old enough at age 21 years to inherit and sell. Using their inheritance, Mary Jane, her sister,  brother and his wife emigrated to NZ in 1870 on board the ship Asterope.  

Mary Jane arrived in Auckland on the ship Asterope on 28 October 1870 with her sister, brother and his wife.

ARRIVAL OF THE 'ASTEROPE,' FROM LONDON. (Auckland Star, 28 October 1870)

National Library of New Zealand

Mary Jane's BREWING BACKGROUND

(a) NgāRuawāhia Brewery: 1874 - 1875

After arriving in Auckland, the Lewis family settled in Ngāruawāhia (then called Newcastle), where Mary Jane met Charles Innes, a Scotsman 28 years her senior. They married on 30 April 1874 and the first of their ten children was born the following year. Charles had arrived in Ngāruawāhia in 1864 and established a soda water factory and brewery that made cordial and beer for the militia and locals. His buildings were on the banks of the Waikato River near the Delta Hotel on the corner of the Great South Road and Market Street. Charles also erected a large malting kiln alongside the brewery in 1871 and local farmers were encouraged to grow barley (see Waikato Times 29 Aug 1872 and 10 Oct 1872).  He also became chairman of the town board in 1871.

Image: The Innes family

Charles and Mary Jane Innes and family, with oldest son Charles Lewis at rear

Three generations of the Innes family were involved in the Waikato Brewery & its aerated waters and cordials operation.

The Innes family

Hamilton City Libraries

A description of the Ngāruawāhia Brewery is given in the Auckland Star (17 March 1873): "A prominent building in the main street is the brewery of Mr Innes. In size it seems out of all proportion with the township, and evidently contemplates the whole trade of the Waikato... His beer is about the most delicious that we have tasted in the colony..."  In 1867, Charles purchased the steamer Gymnotus Electricus as transport along the Waikato River. However, Charles was heavily mortgaged, and his lenders foreclosed in 1875 and he lost the brewery. The business continued under George Dicknison, but eventually closed in 1909. 

Image: Looking south from the Waikato River to Ngaruawahia...1876-77

The Ngāruawāhia Brewery was established in 1864 By Charles Innes on the far left opposite the Delta Hotel.

Looking south from the Waikato River to Ngaruawahia...1876-77

Auckland Libraries

Image: N.Z. 1866. The "Gymnotus" on the Waikato

In 1867, Charles purchased the steamer Gymnotus Electricus.

N.Z. 1866. The "Gymnotus" on the Waikato

Auckland Libraries

In 1871, the Ngāruawāhia a malting business was established, as was stated by Charles in a letter to the Waikato Times.

THE NGARUAWAHIA MALTING ESTABLISHMENT. (Waikato Times, 22 July 1879)

National Library of New Zealand

1873: Article includes a review of "the brewery of Mr Innes...that would tempt a Rechabite to break his vows".

THE NATIVE MEETING AT NGARUAWAHIA. (Auckland Star, 17 March 1873)

National Library of New Zealand

1874 advt: "CHARLES INNES, MALTSTER, ALE AND PORTER BREWER Aerated Water and Cordial Manufacturer, Ngaruawahia, Waikato"

Page 2 Advertisements Column 1 (Waikato Times, 02 April 1874)

National Library of New Zealand

Image: Looking south across Waikato River showing Ngaruawahia...1875

1875: Ngāruāwahia Brewery with the Delta Hotel in the right background. That year Charles was made bankrupt.

Looking south across Waikato River showing Ngaruawahia...1875

Auckland Libraries

(b) Te Awamutu Brewery: 1875 - 1895

The Innes family moved to Te Awamutu where Mary Jane used her inheritance from her parents' farm to finance Charles into another brewery. A Crown grant had been made to Charles in Te Awamutu on 15 August 1874 which he had transferred 5 months later to Mary Jane's brother Thomas. Then the property was registered in Mary Jane's name from 28 August 1875, but Charles was required to give his written consent. A brief description of the Te Awamutu Brewery is given in an article in the Waikato Times, 16 Aug 1881

1880: Article mentions local industries including the Te Awamutu Brewery.

TE AWAMUTU. Local Industries. (Waikato Times, 09 September 1880)

National Library of New Zealand

1881: An article about the Waipa district includes a mention of the Te Awamutu Brewery.

ABOUT THE WAIPA. [BY OUR TRAVELLING REPORTER.] No I. (Waikato Times, 16 August 1881)

National Library of New Zealand

1884; Advertisements appeared promoting a reduction in the price for ale and porter.

Page 4 Advertisements Column 3 (Waikato Times, 03 May 1884)

National Library of New Zealand

(c) EXPANSION TO Waikato Aerated Soda Water Factory in Hamilton: 1877

On 13 July 1877, Charles Innes also purchased from Joshua Thomas Johns the Waikato Aerated Soda Water Factory in Hamilton West on the corner of Tisdall and Richmond Street (later renamed Bridge Street; then Anzac Parade).  Johns had bought a lemonade and cordial plant from  Ngāruawāhia in 1876 and re-erected it on the site. Charles Innes upgraded the Factory's machinery and, as well as producing soft drink, also transported beer from their Te Awamutu Brewery to bottle and sell in Hamilton (see Waikato Times article, 28 Aug 1877).  In effect, he competed with William Cumming's Waikato Brewery in Hamilton East. Further expansion was reported in the Waikato Times on 20 Aug 1881: "Mr Chas. Innes advertises that owing to the increasing demand for his ales and porter, he has decided to open a bottling establishment in the premises lately occupied by Messrs Walnutt and Sherriffs, Hamilton, where, in addition to his own ale, he will have a regular supply of Dunedin ale specially brewed. Mr K. Land is the Hamilton agent."  

1877: Waikato Aerated Soda Water Factory purchased in Hamilton West.

INNIS'S LEMONADE -AND GINGER-BEER MANUFACTORY, HAMILTON WEST. (Waikato Times, 28 August 1877)

National Library of New Zealand

1877 advert: "Soda-water, Lemonade, Ginger Wines, and Cordials of all kinds."

Page 3 Advertisements Column 6 (Waikato Times, 18 October 1877)

National Library of New Zealand

1881: Bottling firm for ale established in premises previously owned by Walnutt and Sheriffs.

The Waikato Times AND THAMES VALLEY GAZETTE. (Waikato Times, 20 August 1881)

National Library of New Zealand

(d) Charles bankrupt; Mary Jane takes over Te Awamutu Brewery: 1888

Mary Jane's husband Charles ran into financial difficulties again and was declared bankrupt in 1888.  On 11 October 1888, the NZ Herald’s ‘Debtors’ Examinations’ column revealed that Charles had received a batch of bad malt, and the loss of custom combined with the Brewery operating largely on credit meant he could no longer service his debts. Mary Jane took over announcing by public post that M. J. Innes would be managing the Te Awamutu Brewery: “The undersigned has now opened the above brewery, on her own account, and begs to call the public attention to her special Christmas brew of ale and stout in draught or bottle. Orders from families and others promptly attended to. M. J. Innes. December 17th 1888.”  (See Waikato Times, 20 Dec 1888).  She retained the business until it was sold on 12 Dec 1895 so that she could focus on the Waikato Brewery which she had purchased in 1889.   

New Beginnings: Waikato Brewery - HAMILTON EAST: 1889 - 1897

Mary Jane purchased the lease for the Waikato Brewery in 1889 and the Innes family shifted from Te Awamutu to Hamilton. They still retained the Waikato Aerated Soda Water Factory they had purchased in 1877 on the western side of the Waikato River at the corner of Tisdall and Richmond Street. Although Mary Jane was running the Waikato Brewery in Hamilton East, the company's advertising simply said "M J Innes, Proprietor" - no "Mrs" or "Proprietress" which indicates attitudes to women as owners at the time. A copy of a document from an early 20th century statutory meeting of the company, shows that while several of her sons are listed, Mary Jane does not get a mention. (See  Stuff.co article Female entrepreneur in a man's world.)

Image: Hamilton Old and New (sketch for mural)

A sketch with Charles Innes in the middle for a mural c1940s.

Hamilton Old and New (sketch for mural)

Auckland Art Gallery Toi o Tāmaki

Advertisements appeared promoting the Waikato Brewery's "Ale and Porter of first class quality, second to none in the market" (Waikato Times, 24 April 1890) and "Ale and stout for Christmas are now ready" (Waikato Times, 23 Dec 1893).  Mary Jane's husband continued to be involved in the brewing operations which was not without its hazards, as reported in the Waikato Times, 5 Dec 1891: "Mr C. Innes, proprietor of the Waikato Brewery at Hamilton East, met with a nasty accident on Thursday. He was engaged bottling lemonade, when a bottle burst, the nock part inflicting a nasty cut on the lower aspect of the left wrist, severing the ulnia artery. Dr. Kenny bound up the wound, and we hope Mr Innes will be able to resume work in a few days."  The newspapers also reported on court case hearings over stamp duties for kegs of beer (see The Thames Advertiser, 12 Jan 1895). 

1891: Beer duty prosecution

THE BEER DUTY PROSECUTIONS. (Auckland Star, 02 November 1891)

National Library of New Zealand

1896. Operations had expanded to Paeroa.

Page 6 Advertisements Column 1 (Ohinemuri Gazette, 01 August 1896)

National Library of New Zealand

Branch opened in Paeroa: 1897

An advertisement in the Ohinemutu Gazette (9 January 1897) proclaimed that "M. J. Innes, Ale and Porter Brewer, Lemonade, Ginger Ale, and Cordial Manufacturer, Hamilton, has started a Branch in Paeroa, and solicits a "share" of the patronage of residents'of Paeroa and surrounding districts. Bottled Ale and Stout a Speciality, All orders addressed to C. L. Innes, Commercial Hotel, Paeroa, will be promptly attended to." 

WAIKATO BREWERY - New WEST BANK location: 1897

There was an outbreak of fire at the Waikato Brewery's Hamilton East premises in April 1897. As the plant occupied several small buildings, it was possible to confine the fire to the brewery, which was extensively damaged, and save the aerated water section. Mary Jane and Charles Innes decided to shift the operation of the Waikato Brewery across river to their Waikato aerated sodawater factory on the corner of Tisdall Street and Richmond Street, which they had purchased in 1877 when living in Te Awamutu.  An advertisement dated 15 April stated that the business would continue under the name of "Waikato Brewery and Aerated Water Works" (see Argus 22 April 1897). Building alterations were carried out  (see Auckland Star, 5 May 1897) and the business reopened in 1898.

1897: Waikato Brewery has major fire.

A BREWERY DESTROYED BY FIRE. (Ohinemuri Gazette, 10 April 1897)

National Library of New Zealand

Image: Waikato Brewery

1900: View from the Waikato River across to the rear of the Brewery & Aerated Water Plant at top right.

Waikato Brewery

Hamilton City Libraries

Image: Hamilton 4738 Wilson Photo

Brewery relocated to Hamilton west bank at top left of former Traffic Bridge (now Anzac Bridge) and reopened in 1898.

Hamilton 4738 Wilson Photo

Auckland Libraries

New family partnership and name - C.L. Innes & Co: 1900

In 1899 Mary Janes' husband died in his 75th year of suspected heart failure by natural causes while taking a bath in a vat at the brewery (see Waikato Times report). She arranged a series of loans and used her own funds to pay off some of his debts. Her eldest son Charles Lewis was an apprentice brewer at the Great Northern Brewery in Kyhber Pass, Auckland. He entered into a deed of partnership with Mary Jane on 1 Nov 1900. A new company was established - C.L. Innes & Co., Brewers and Aerated Water Manufacturers, Waikato Brewery, Hamilton. 

Image: bottle, soda

As well as brewing beer, the Innes family continued to bottle aerated water.

bottle, soda

Auckland War Memorial Museum Tamaki Paenga Hira

In 1902, a newspaper reporter  with "...a pressman's characteristic thirst for information and—refreshment, visited the Waikato Brewery, Hamilton,  in order to investigate into the truth of certain complimentary remarks made about the special Christmas brew..." and gave a very favourable review  (see Waikato Times, 16 Dec 1902). The newspapers also reported on when inspections under the new Licensing Act were carried out on stamp duties and on dealing in liquor in the prohibited area of the King Country.    

NEW INNES Family home In HAMILTON: 1902

After obtaining the Waikato Brewery, in 1902 Mary Jane and her family moved into 8 Tisdall Street, which had been purchased by her eldest son Charles. In Nov 1905 his brother Frank became a joint owner of the house.  

Image: Tisdall Street 1900's
Tisdall Street 1900's

Hamilton City Libraries

Image: Tisdall Street 1910
Tisdall Street 1910

Hamilton City Libraries

Image: Tisdall Street 1930's
Tisdall Street 1930's

Hamilton City Libraries

New Innes family partnershipS: 1905 & 1912

In 1905, Mary Jane's younger son Frank also joined the business partnership with older son Charles and herself. After Charles married Florence Gillander on 20 March 1907, Mary Jane moved to Auckland, leaving Charles and Frank to run the business. Waikato Times articles reported that the staff gave a "handsome dinner service" as a wedding gift and the honeymoon took place in NZ and Australia. Charles managed the brewery side of the operations whilst Frank oversaw the soft drinks and cordial. 

From 14 August 1907, the firm's structure was changed from a private company into a limited liability company.  There were seven charter members holding one share each, including Mary Jane Innes and her daughter-in-law Florence. Shares were issued and the general public became investors.

Mary Jane Innes gifted her shares in the company to her sons Charles and Frank in 1912. 

Image: The city's south end as seen from Hamilton East

c.1908: The Brewery on the Waikato River's western bank.

The city's south end as seen from Hamilton East

Hamilton City Libraries

1909: Advert for Innes' " Celebrated HOP BEER. The ideal tonic and beverage for Chronic Chest Complaints".

Page 2 Advertisements Column 3 (Ohinemuri Gazette, 30 July 1909)

National Library of New Zealand

1910 advert "Manufacturers of Innes' celebrated HOP BEER. The ideal tonic and beverage. Supplied in kegs and bottles".

Page 3 Advertisements Column 1 (Ohinemuri Gazette, 18 February 1910)

National Library of New Zealand

Image: C.L. Innes & Co. Ltd.

c.1910: Signage: 'Waikato Brewery' on the roof and new name on the building's exterior.

C.L. Innes & Co. Ltd.

Hamilton City Libraries

Frank Innes sole owner: 1918

Mary Jane's son Charles passed away during the influenza epidemic (Nov 1918) in his 42nd year and was buried at Warkworth. The stone archway at the entrance to the Ferry Bank Reserve, which is opposite to the Brewery, was erected in 1924 in his memory. An article in the Auckland Star (24 Dec 1924) mentions the completion of the "massive stone arch and steps" by the Hamilton Beautifying Society.  The Innes Memorial Shield for Waikato Rugby League football was also given as a trophy (see Waikato Times article, 3 Aug 1920).  Frank managed both the brewery and soft drink operations. The ongoing popularity of beer sales led to this Public Notice in the King Country Chronicle (2 Dec 1920): "Customers are requested to return all our empty branded kegs, soon as possible, as they are urgently required for Christmas trade".  Newspaper advertisements continued to promote "Peerless Ale and Stout: pure & wholesome tonics" (Waikato Times, 15 Nov 1921).        

1916: Article about the Waikato Brewery and its Peerless ale and stout

AN ESTABLISHED INDUSTRY. (Ohinemuri Gazette, 05 June 1916)

National Library of New Zealand

1918: Mary Jane's son Charles passes away during the flu epidemic.

MR. C. L. INNES. (Rodney and Otamatea Times, Waitemata and Kaipara Gazette, 27 November 1918)

National Library of New Zealand

Image: C.L. Innes & Co. Ltd

1920: The Tisdall Street side of the Innes Brewery.

C.L. Innes & Co. Ltd

Hamilton City Libraries

Expansion of the Family business: Beer and Soft drinks

(a) BRANCHES SET UP & Head Office Shifted to Newmarket

Growing demand led C.L. Innes & Co. Ltd to expand its operations for the production of aerated waters and hop beer outside Hamilton. (See NZ Herald, 7 July 1910). A branch was set up in 1908 at Taumarunui in Morero Terrace; then five years later they took over the premises previously occupied by A. Hyde in Huia St. Harry Innes was the first manager, leaving Taumarunui in 1910 to open a new branch in Waihi.  Later managers were Peter McKinnon and Alf Smith (see Kiwiiconz).  In 1920, Charles Innes purchased the lease for the Te Aroha Mineral Water Co and started marketing "Wai Aroha Mineral Water & Lemon" (see Auckland Star, 25 May 1923).  From 1935 CL Innes changed the label back to "Lemon & Te Aroha".  During the 1920s the head office was shifted from Hamilton to Newmarket, Auckland. 

1921: Advert for Peerless Ale & Stout.

Page 3 Advertisements Column 4 (Ohinemuri Gazette, 06 July 1921)

National Library of New Zealand

Image: Looking west along Khyber Pass Road...1929

1929: C L Innes & Co Ltd located near corner of Suiter St along Khyber Pass Road (Auckland).

Looking west along Khyber Pass Road...1929

Auckland Libraries

Image: Looking along Melrose Street from Khyber Pass Road...1929

1929: Front view of C L Innes & Co Ltd, Auckland.

Looking along Melrose Street from Khyber Pass Road...1929

Auckland Libraries

(b) Transport

Horse-drawn carts were used until motorised vehicles were introduced. The  Waikato Argus (28 Nov 1900) reported, "A mild sensation was caused in Victoria Street, Hamilton, this morning, when Messrs C L. Innes and Coy's horse attached to a spring cart bolted down the main street. The animal rushed through the street and down past the brewery, where it was brought up, and the only damage done was the breaking of a few bottles of aerated waters".    

Image: C. L. Innes & Co. Ltd. horse drawn cart

Horse-drawn carts were used to transport the beer and soft drinks.

C. L. Innes & Co. Ltd. horse drawn cart

Hamilton City Libraries

Image: C L Innes & Co. Ltd.

c.1918: Motorised vehicles at the Tisdall Street side of the Innes Brewery which was the entrance.

C L Innes & Co. Ltd.

Hamilton City Libraries

Image: Waikato Brewery

c.1960: A beer tanker hauled by a Bedford S is parked in front of the Brewery.

Waikato Brewery

Hamilton City Libraries

(c) New machinery

New machinery was introduced including: 26 b.h.p. "National" gas engine and producer plant, Linde freezer, Crown corking machine, bottle washing machine, and an electric power and ice-making plant to keep the stock at a uniform temperature (see Poverty Bay Herald on 13 April 1912 and  NZ Herald on 1 June 1915 & 15 Nov 1921).  The latest Shield's aerating bottling machine—the first in New Zealand — was also installed at Hamilton to enable a more uniform brand of aerated water to be manufactured. It filled and crowned a bottle with one operation, enabling two men to do what in the past four men had to do, thus reducing labour costs. To increase the supply of artesian water for the brewing of beer, an electrically-driven pump was installed at a spring in Hamilton East and pipes were laid across the Traffic Bridge. (See  Matamata Record, 29 Oct 1923)

Image: Hamilton Cordial Factory, interior
Hamilton Cordial Factory, interior

Nelson Provincial Museum

(D) New Front BUILDING to Waikato Brewery: 1930

A new building to front the C.L. Innes & Co brewery and bottling operations in Hamilton was built by Frank Innes (Managing Director) which opened in September 1930. The staff included Ernie Tisch (factory manager) and Albert Kelly (brewer). During 1932, Frank' younger son Jack L. Innes  joined the firm in a junior role.

Image: C.L. Innes & Co. Ltd

A new building was built at the front of the existing building n 1930.

C.L. Innes & Co. Ltd

Hamilton City Libraries

Image: Waikato Breweries Ltd.

Side view on corner of Tisdall Street.

Waikato Breweries Ltd.

Hamilton City Libraries

Image: Waikato Brewery

Side and rear view.

Waikato Brewery

Hamilton City Libraries

Image: Untitled

Aerial view of new building.

Untitled

Auckland Libraries

Image: Bridge Street 1931

Aerial view with buildings on left of bridge by the Waikato River.

Bridge Street 1931

Hamilton City Libraries

(E) Depression Years, WWII and Brewery Profits

The effects of the Great Depression in the 1930s were felt and the same pattern of producing Peerless Ale, Stout and a range of aerated waters was retained. It was not until the latter 1930s that changes were introduced with new advertisements beginning to appear in the Waikato Independent for the bottled beer 'Waikato Ale Special Brew' (9 Dec 1939) and 'Special draught beer' (14 Dec 1939). The rise and fall of the Brewery's sharemarket dividends were reported on in the newspapers. After the War years, the Brewery had a resurgence in profits following the appointment of an industrial chemist, Len J. Eriksen, from 1947 to the late 1970s. The Brewery adopted new methods and modern brewing equipment. Frank Innes' other son, Harold, also joined the company as sales manager. Hence, Mary Jane's son Frank and his two sons, Jack and Harold, carried on the Innes family tradition of operating the business.

Innes Industries Ltd formed in 1948

The company was restructured in 1948 to form Innes Industries Ltd. This meant C.L. Innes & Co.Ltd ceased to exist and was split into two independent companies - the newly named Waikato Breweries Ltd and the soft drink operations. The two companies were also physically separated into different buildings. The Innes soft drink factory was built diagonally opposite the Brewery on the corner of Anzac Parade and Victoria Street in Hamilton during the 1950s. The new factory was thought to have been designed by White, Leigh & de Lislem in 1954 or by modernist architect Henry Kulka in 1955 (see Waikato Times, 9 Dec 2016).

Image: Waikato Sportsmen`s Digest

1948: Waikato Breweries Ltd became a subsidiary of the newly formed Innes Industries Ltd.

Waikato Sportsmen`s Digest

Auckland War Memorial Museum Tamaki Paenga Hira

Image: Bridge Street, Hamilton

c.1950s: Waikato Brewery on bottom left & new Innes soft drink plant on the opposite corner now occupied by The Meteor.

Bridge Street, Hamilton

Hamilton City Libraries

Image: C L Innes and Company Limited and Waikato Breweries Limited, Hamilton, including Waikato River

1955: Another aerial view of new Innes soft drink factory diagonally opposite in The Meteor building.

C L Innes and Company Limited and Waikato Breweries Limited, Hamilton, including Waikato River

Alexander Turnbull Library

Image: Food Label Sample - "Innes Compound Cordial Green Ginger"

1950s: Roundhill developed this Green Ginger label for C L Innes.

Food Label Sample - "Innes Compound Cordial Green Ginger"

Museum of New Zealand Te Papa Tongarewa

Image: Food Label Sample - "Innes Jaffajuice Still Orange Drink"

1950s-60s: Innes Jaffajuice.

Food Label Sample - "Innes Jaffajuice Still Orange Drink"

Museum of New Zealand Te Papa Tongarewa

Image: Food Label Sample - "Innes Compound Cordial Lemon Barley Water"

1950s-60s: Innes Compound Cordial Lemon Barley Water.

Food Label Sample - "Innes Compound Cordial Lemon Barley Water"

Museum of New Zealand Te Papa Tongarewa

Image: Label

Label from Lemon & Te Aroha Mineral Water Bottle.

Label

Te Aroha & Districts Museum

Image: [Farmers' Tram]

Handpainted card poster of a red tram covered with signage for "New Zealand Innes Dry Ginger Ale".

[Farmers' Tram]

Auckland War Memorial Museum Tamaki Paenga Hira

MERGERs and closure: 1951 - 1989

(a) 1951: Waikato Breweries + L.D. Nathan = Consolidated Hotels Ltd.

The separation of Waikato Breweries Ltd as a stand alone company under Innes Industries Ltd opened the way for an amalgamation with other brewery firms.  In 1951, Waikato Breweries Ltd. and L.D. Nathan & Co. Ltd. merged to form Consolidated Hotels Ltd. This merger provided Waikato Breweries Ltd with direct access to 12 hotels as outlets for its products.

Image: Fort Street. L.D. Nathan. Ltd.

1951: Waikato Breweries & L.D.Nathan formed Consolidated Hotels Ltd.

Fort Street. L.D. Nathan. Ltd.

Auckland War Memorial Museum Tamaki Paenga Hira

Image: [Art-work for poster for Waikato beer]

1956 poster for Waikato XXX.

[Art-work for poster for Waikato beer]

Auckland War Memorial Museum Tamaki Paenga Hira

Image: [Art-work for poster for Waikato beer]

1956 poster for Waikato XXX.

[Art-work for poster for Waikato beer]

Auckland War Memorial Museum Tamaki Paenga Hira

(B) 1960s: INNES INDUSTRIES LTD & NEW ZEALAND BREWERIES LTD  

The 1960s saw staffing changes. In 1961, Frank Innes passed away. His son Harold became senior director of Innes Industries and moved to Auckland. The following year in 1962, Frank's other son Jack retired from the Board of Waikato Breweries Ltd and was replaced by G. Reid who was the managing director of New Zealand Breweries Ltd, Wellington. That same year, New Zealand Breweries Ltd (later to become Lion Breweries; then Lion Nathan) bought Innes Industries Ltd’s shares in Waikato Breweries Ltd and Consolidated Hotels. In 1968, Harold went to London and successfully negotiated the franchise to produce Bass beer in New Zealand. He then converted the Albion Hotel in Auckland into a replica of an English pub. (See Te Ara.)  

1961: Harold Innes became senior director of Innes Industries; then Managing Director of Oasis.

Story: Innes, Harold Hirst -

Ministry for Culture and Heritage

1968: Label for Lulu beer for French rugby tour shows a cow in a frilly skirt & garters, & rugby ball with initials WB.

Waikato Breweries Ltd: Lulu brew; French rugby tour 1968. Brewed and bottled in New Zealand by Waikato Breweries Ltd, Hamilton, N.Z. [Label. 1968]

Alexander Turnbull Library

Image: [Albion Hotel]

Harold Innes converted Albion Hotel into a replica of an English pub.

[Albion Hotel]

Auckland War Memorial Museum Tamaki Paenga Hira

Image: Lion Brewery

New Zealand Breweries became Lion Breweries; then Lion Nathan.

Lion Brewery

Auckland Libraries

Image: Lion beer advertisement

By 1970 virtually all beer sold in NZ was made by one of this duopoly - Lion and Dominion Breweries.

Lion beer advertisement

Ministry for Culture and Heritage

(C) 1962: OASIS INDUSTRIES

In 1962,  Innes Industries Ltd. amalgamated with L. D. Nathan and Oasis Industries Ltd was formed. Harold Innes who was the senior director of Innes Industries Ltd became the first managing director.

Image: Mt Wellington, Auckland,including CL Innes & Company soft-drink factory The Oasis, and surrounding area

1965: C L Innes & Co soft drink factory The Oasis.

Mt Wellington, Auckland,including CL Innes & Company soft-drink factory The Oasis, and surrounding area

Alexander Turnbull Library

Image: Bottle

1970s: Jucy raspberry produced by Oasis who ended up purchasing Innes soft drink operation.

Bottle

Puke Ariki

Image: Soft drink factory, Mt Wellington, 1990.

1990: Oasis soft drink factory.

Soft drink factory, Mt Wellington, 1990.

Auckland Libraries

(D) 1963: MERGER WITH L&P

In 1963, Innes Industries merged with Menzies and Co which marketed 'Lemon and Paeroa'. The Innes Tartan was adopted as the motif on the neck of the L&P bottle. The large L&P bottle was erected at the eastern entrance to Paeroa in 1967 and was painted in L&P colours the following year for the Christmas Parade. In 1969, Innes Tartan Limited, in a joint venture with the former Paeroa Borough Council, moved the bottle to its present site. The L&P bottle has appeared on a NZ postage stamp and become one of the most well-known and photographed icons in NZ by locals and overseas tourists. 

Image: Paeroa: L&P bottle, 1968

L&P bottle was erected in 1967 and painted in L&P colours for Paeroa's 1968 Christmas Parade

Paeroa: L&P bottle, 1968

Ministry for Culture and Heritage

Image: Lemon and Paeroa bottle

In 1969, Innes Tartan Ltd & the Paeroa Borough Council shifted the bottle to its present site.

Lemon and Paeroa bottle

Ministry for Culture and Heritage

Wikipedia artilcle backgrounding the history of L&P.

Lemon & Paeroa

Wikipedia

Schweppes (NZ) Limited, another cordial manufacturer, became associated with Innes Tartan Limited to manufacture Lemon and Paeroa at its NZ factories. In the late 1970s, Innes Tartan and Schweppes were taken over by Oasis Industries. The Paeroa factory was closed by Oasis in July 1980 and the production moved to Auckland. Later on, Oasis was taken over by Coca-Cola Amatil in Auckland.  (See the following articles on the history of L&P:  Wikipedia,  Positive Paeroa,  and the L and P Story.)      

Image: Heatwave - L&P

This classic soft drink advert was filmed in an L&P factory & 'Heatwave' was a 1987 hit for the group '80 in the shade'.

Heatwave - L&P

NZ On Screen

Image: LEMON & PAEROA SOFT DRINK. WORLD FAMOUS IN NEW ZEALAND

1995 advert for L&P which was "World famous in New Zealand".

LEMON & PAEROA SOFT DRINK. WORLD FAMOUS IN NEW ZEALAND

Ngā Taonga Sound & Vision

(E) 1973-75: Fijian venture 

In  July 1973, a new branch. the South Seas Brewing Co. Ltd,  was set up in Lautoka, Fiji under the management of Waikato Breweries Ltd. It was intended to be a joint venture with the Fijian Government initially, with public shares planned once it was fully established. However, delays in delivery and competition led to financial difficulties and it closed on 27 June 1975. The factory buildings were later taken over by Carlton United Brewery of Melbourne. 

(F) 1974: New Zealand Breweries Ltd outright owner

An end of an era took place in the early 1970s when the last of the Innes family left the company. Jack Innes had passed away in July 1973 and his brother Harold retired the following year. The total shareholding of Consolidated Hotels had been transferred to New Zealand Breweries Ltd in 1974 who became the outright owner. The Waikato Brewery stayed open in Hamilton until the production of Waikato Draught was moved to the Lion Breweries in Newmarket, Auckland in 1987 (now known as Lion Nathan). 

1989: WAIKATO BREWERY OFFICIALLY CLOSED 

The Waikato Brewery plant was officially closed in 1989. The former Waikato Brewery building has been on the market a couple times (see Waikato Times, 27 Feb 2010) and is currently operating as a restaurant called Chim Choo Ree.  The former soft drinks building has been used as an indoor roller skating rink and a used car auction house. It is currently an indoor theatre - The Meteor - which has been undergoing refurbishments following a recent funding campaign. 

Waikato Draught is still produced today since its beginnings in 1925 — with Lion Nathan continuing the legacy of Mary Jane and her family. 

Image: Aerial view of the south end of Hamilton city's centre

Waikato Brewery Plant officially closed in 1989.

Aerial view of the south end of Hamilton city's centre

Hamilton City Libraries

Image: Chim Choo Ree, Hamilton, NZ, Fillet Steak

The former Waikato Brewery building is currently a restaurant called Chim Choo Ree.

Chim Choo Ree, Hamilton, NZ, Fillet Steak

Ministry for Culture and Heritage

Image: Meteor Theatre

Former Innes soft drinks building in Hamilton is now a theatre called the Meteor.

Meteor Theatre

Radio New Zealand

Commemorating MAry JAne and CHARLES Innes

Opening of Innes Common: 1960

In 1960 Frank  Innes and his family dedicated the area west of Hamilton Lake in memory of their father and Mary Jane's husband Charles Innes senior. This once swampy area had been named “Innes Park” in 1956 and it officially became known as Innes Common in 1960.  

Image: Opening of Innes Common

1960: Official opening of Innes Common.

Opening of Innes Common

Hamilton City Libraries

Image: Opening of Innes Common

H Innes, Frank T Innes and other members of the Innes family at the opening of Innes Common.

Opening of Innes Common

Hamilton City Libraries

Image: Opening of Innes Common

Mr and Mrs Frank T Innes at the opening of Innes Common.

Opening of Innes Common

Hamilton City Libraries

Image: Entrance to Innes Common

Innes Common was previously named “Innes Park” in 1956.

Entrance to Innes Common

Hamilton City Libraries

INNES48 hours business Startup competition

Named after Mary Jane Innes, the Innes48 hours competition is annual weekend event based in Hamilton. It is managed by Wintec's SODA Inc which initially occupied the mezzanine level of The Meteor theatre - the former building of the soda bottling factory. National and international participants attend workshops with inspirational speakers on the process of transforming an idea into developing a business. Fifteen teams compete and the top six teams pitch their newly created business to a panel of judges and the audience to win either the Most Viable Business, Most Innovative Idea and Best Pitch, with prize money totalling $15,000. (See www.innes48.com and NZentrepreneur article.)

NZ Business Hall of Fame: 2013 

Mary Jane Innes was inducted into the NZ Business Hall of Fame on 31 July 2013. This award was as an acknowledgement of her entrepreneurial and leadership skills in what was at the time a "man's world" in the brewing industry, said Hamilton Mayor Julie Hardaker. (See NZHerald article.)  Mary Jane lived until  aged 89, dying in Auckland on 14 Nov 1941, and is buried beside her husband, Charles, and eldest child, Annie Eveline, in the Hamilton East cemetery.  (See Te Ara.)  A commemorative plaque and bronze figurine of Mary Jane Innes has been erected on the railings of the Anzac Bridge.

Image: Traffic Bridge

A commemorative plaque for Mary Jane Innes has been placed on the Anzac Bridge, near the former Brewery building.

Traffic Bridge

Hamilton City Libraries

Waikato Museum exhibits

Part of the Waikato Museum's collection includes memorabilia such as beer bottles, soda siphons and drink flagon. In addition, news-clippings from Mary Jane's death, the death certificate of her husband Charles, architectural plans and photographs of the family are also held. (See Waikato Museum)

For further information:

  • Hamilton City Libraries' Heritage Collections 
  • Waikato Museum
  • Colin Innes' book A crown for the lady: the unravelling of a pioneer story (Tauranga: Moana Press, 1989)