Delivering milk

A DigitalNZ Story by Zokoroa

Milk was delivered to many households by horses and carts, trucks and vans until sales declined in mid-1990s after supermarkets were permitted to sell milk

Milk, Industry, Farming, Households, Home delivery, Milkman, Horses, Carts, Bottles, Shopping, Dairy

Milk was delivered to households in New Zealand cities and towns initially by horse and cart until trucks and vans were introduced. Cream cans were used to fill the household billy until the 1950s when glass bottles began to be used widely. Milk men and women would deliver bottles of milk and cream to householders who'd leave their empty bottles and coins (and later, tokens) at the gate. Glass bottles were replaced by cartons and plastic bottles from the late 1980s. With supermarkets permitted to sell milk from 1986, household deliveries declined with the majority stopping during the mid-1990s. 

Image: Horse-drawn milk deliveries

Horse & cart carrying milk in cans which were poured into household billies

Horse-drawn milk deliveries

Manatū Taonga, the Ministry for Culture and Heritage

Image: Milkman delivering full bottles & collecting empties from letterbox

Glass bottles being delivered by vehicle and empties collected from the letterbox

Milkman delivering full bottles & collecting empties from letterbox

Alexander Turnbull Library

Image: Evans Family Collection: Betty Evans at the letterbox, 5 Mansford Place

Householder collecting bottles of milk & cream

Evans Family Collection: Betty Evans at the letterbox, 5 Mansford Place

Palmerston North City Library

HORSES & CARTS

When horses and carts were used for household delivery, milkmen carried big vats of milk. Households would either queue up with their billies or leave their milk can outside to be filled by the milkman - a large can for milk and a smaller one for cream.  

Image: Watson Milk Delivery Truck and Carriage

Watson Milk Delivery Truck and Carriage

Hawke's Bay Knowledge Bank

Image: Milkman, Karori, Wellington

Milkman, Karori, Wellington

Alexander Turnbull Library

"Lois Puklowski remembers when milk was delivered by horse and cart, she used to watch in delight as the milkman ladled it into her billy. It was the mid-1930s and Puklowski would join other children from her neighbourhood in Aramoho, Whanganui, excitedly awaiting the milk cart. "He'd only stop a couple of places in the street and everyone used to queue up with their billies," she says..Milk was tuppence a pint (less than 3 cents for 568 millilitres)…

Source: Rebecca Black, “From billies to bottles to unbreakables: milk through the decades." (13 Oct 2019), Stuff.co.nz

Delivery Trucks & Vans introduced 1910s onwards

Milk trucks began to be introduced in the 1910s and vans in 1930s. In some places, horses continued to deliver milk into the 1960s. 

Image: Mattson's milk delivery 'Straker-Squire' truck.

1916: Milk delivery on 'Straker-Squire' truck at Pakuranga

Mattson's milk delivery 'Straker-Squire' truck.

Howick Historical Village

Image: Milk delivery truck of L M Monk, Makara

1923: Milk delivery truck of L M Monk, Makara

Milk delivery truck of L M Monk, Makara

Alexander Turnbull Library

Image: Watson Milk Delivery Truck

Watson Milk Delivery Truck

Hawke's Bay Knowledge Bank

Image: Milk vendors and vans, Pukekohe, ca 1942

1942: H. Svendsen & Sons milk delivery vans at Pukekohe

Milk vendors and vans, Pukekohe, ca 1942

Auckland Libraries

Image: William Deller, Silverstream; fresh milk, cream, eggs, in his Morris Minor van.

As well as milk and cream, this van also delivered eggs to Silverstream in Upper Gutt

William Deller, Silverstream; fresh milk, cream, eggs, in his Morris Minor van.

Upper Hutt City Library

Image: Battery powered milk truck

1950: Battery powered milk truck with J Purser and Son Limited, Upper Hutt on the door

Battery powered milk truck

Alexander Turnbull Library

Milk cans & billies used

Image: Milk Can

Milk Can

Mataura Museum

Image: Billy

Billy

Te Awamutu Museum

Image: Billy

Billy

Te Awamutu Museum

Image: Dairy can

Dairy can

Tairāwhiti Museum Te Whare Taonga o Tairāwhiti

Image: Horse and cream cans

Horse and cream cans

Auckland Libraries

Bottled milk & cream

Wellington City Corporation Milk Department, 1920s:

In the 1920s, the Wellington City Corporation Milk Department began delivering town milk in recyclable glass bottles for hygiene and health reasons. 

Image: A special milk bottle, Papatoetoe, 1972

During WWII, a one-and-a-half pint bottle made in the US was distributed by local milk vendors, Stonex Brothers

A special milk bottle, Papatoetoe, 1972

Auckland Libraries

Nationwide, 1950s:

Eventually, in the 1950s, milk delivery throughout NZ switched from vats to glass bottles. In 1956, the bottle size tracked in the Consumer Price Index (CPI) changed from a quart to a pint.  Whereas, the quart average price was about 9.2 pence, the pint average price was about 4.6 pence.  (Source: StatsNZ: Tracking milk prices in the CPI) 

Image: New Milk Department truck

23 Nov 1951: A new Milk Department truck in Wellington with glass bottles of milk

New Milk Department truck

Alexander Turnbull Library

Image: Bottle Milk Bottle

Auckland Milk Company: Imperial quart

Bottle Milk Bottle

MOTAT

Image: bottle, milk

Amburys Ltd Milk Vendors Auckland Imperial 1/2 pint milk bottle, pre-1976

bottle, milk

Auckland War Memorial Museum Tāmaki Paenga Hira

Image: Milk Dept. truck

No date: Milk delivered on a Milk Dept. truck

Milk Dept. truck

Alexander Turnbull Library

Milk delivered to schools in half-pints, 1937-1967:

Between 1937 and 1967 school students received free milk at school. Milk monitors supplied a half-pint (284 ml) of milk to each pupil daily.   

Image: Schoolboys loading milk trolley

Schoolboys loading milk trolley

Alexander Turnbull Library

Image: Milk bottles in rack

Milk bottles in rack

Alexander Turnbull Library

USER STORY
Image: Milk at schools

See DigitalNZ Story: Milk at schools

Milk at schools

DigitalNZ

Metric glass bottles, 1970s:

Gradually, the old pint bottles were replaced by the new 600ml bottles during the 1970s.  Information on the price of milk collected by the Consumer Price Index (CPI) showed that from 1972, both bottles were on the market at the same price for a twenty-month transition period.  In 1975, the bottle size tracked in the CPI was changed to the metric size of 600ml - the average price was 4.01 cents.  (Source: StatsNZ: Tracking milk prices in the CPI)

Image: Milk bottle

In 1975, milk bottle sizes changed from imperial pint to metric size of 600ml. Average cost was $4.01.

Milk bottle

Te Awamutu Museum

Image: bottle, milk or cream

Cream bottles were changed from the imperial half pint to the metric size of 300ml

bottle, milk or cream

Auckland War Memorial Museum Tāmaki Paenga Hira

Image: Milk bottle holder

Two 600ml milk bottles

Milk bottle holder

MOTAT

MILK REGULATIONS, 1944 & 1953

Milk regulations were introduced on 15 December 1944 under the Milk Act 1944, to ensure the supply and distribution of fresh milk at a reasonable price.  A series of legislation was enacted which led to the establishment of the Central Milk Council (1944) and local milk authorities, followed by the New Zealand Milk Board (1953). The Board had the responsibility to control and regulate the industry with the objectives of improving milk quality and ensuring an adequate supply of milk to consumers. A quota system was established whereby farmers guaranteed to supply high quality milk on a year round basis in return for a guaranteed price. The Milk Board also licensed milk processors in each area to receive the milk and arrange the supply to consumers. Milk vendors were appointed by the processors but were under the quality control of the Milk Board.  As well as the central setting of producer prices, consumer prices were also set. A government subsidy was paid to make up the shortfall between producer and consumer prices. (Source: StatsNZ: Tracking milk prices in the CPI

Image: Winstone's Trucks and Transport Vehicles: 1956 Winstone truck on school milk run

1956: Milk crates loaded onto Winstone's Trucks and Transport Vehicles

Winstone's Trucks and Transport Vehicles: 1956 Winstone truck on school milk run

The Fletcher Trust

Image: New type of milk delivery truck at the factory

1957: Milk delivery truck in Wellington

New type of milk delivery truck at the factory

Alexander Turnbull Library

Image: Milk delivery

c.1958-1960: An open flat bed truck loaded with crates of milk

Milk delivery

Wairarapa Archive

Pasturised milk, 1940s -

From the 1940s, milk began to be pasteurised (heat treated) to kill bacteria that can cause food poisoning and make milk deteriorate or 'go off'. 

Image: Pasteurised milk poster, 1940s

Pasteurised milk poster, 1940s

Manatū Taonga, the Ministry for Culture and Heritage

Cardboard tops

A cardboard bottle top cap was used to secure the contents of a milk bottle.  

Image: Milk bottle top

Milk bottle top

Museum of New Zealand Te Papa Tongarewa

Image: Milk bottle top

Milk bottle top

Museum of New Zealand Te Papa Tongarewa

Image: Cream bottle top

Cream bottle top

Museum of New Zealand Te Papa Tongarewa

Image: Milk bottle top

Milk bottle top

Museum of New Zealand Te Papa Tongarewa

Image: Milk bottle top, 'Welcome to Our Gracious Queen'

This bottle top was used to seal milk bottles during the Royal Tour of Queen Elizabeth II to NZ in 1953-54

Milk bottle top, 'Welcome to Our Gracious Queen'

Museum of New Zealand Te Papa Tongarewa

Foil caps

Eventually foil caps were introduced.

Image: Milk and Cream bottles x 3

Milk bottle (a quart) and cream bottles (half pint) with aluminium lid

Milk and Cream bottles x 3

Mangawhai Museum

Image: Checking the seal on new bottles, Wellington city milk department

1957: Checking the seal on new bottles, Wellington City Milk Department

Checking the seal on new bottles, Wellington city milk department

Alexander Turnbull Library

Image: A crate of bottled milk, in a factory, location unidentified

1959: A crate of bottled milk

A crate of bottled milk, in a factory, location unidentified

Alexander Turnbull Library

Image: Bill Jeffries, M P on a milk run with Joe Serci.

1986: These 600-ml glass bottles have aluminium-foil covers pressed into grooves near the top

Bill Jeffries, M P on a milk run with Joe Serci.

Upper Hutt City Library

Image: Wellington milk vendor John Houlihan on his milk round

1983: Wellington milk vendor

Wellington milk vendor John Houlihan on his milk round

Alexander Turnbull Library

Homogenised milk

in 1953/54, homogenised milk was introduced in some districts to provide for the needs of babies and for the school milk supply.  The homogenization process involved  pumping milk through small openings under very high pressure to disperse the cream that rises to the top of the bottle (fat globules) evenly throughout the milk. Following a consumer study by the Milk Board  in 1957, homogenised milk was introduction in Palmerston North and then wider afield.

Image: Bottle Milk Bottle

Foil cap with blue & silver stripes. Marked "STANDARD / HOMOGENISED" on 600ml bottle

Bottle Milk Bottle

MOTAT

Empty bottles & coins

 Milkmen would deliver glass bottles of milk and cream to households who'd leave their empty bottles and coins at the gate.   

Image: Food - Milk - Milk Department

Food - Milk - Milk Department

Archives New Zealand Te Rua Mahara o te Kāwanatanga

 During the 1960s, when living in Avondale in Auckland, Lois Puklowski would "leave their empty bottles and coins at the gate. Quite often the money was stolen long before the milk arrived, she says, the milkman would leave a note: no money, no milk. "Our money had been pinched one day and the milkman chased the kids along the road. He said their socks were full of money, they were bouncing up and down. He was laughing, it looked so comical." It was thruppence for a pint of milk in her area, and Puklowski would leave three pennies in each bottle at the gate."

Source: Rebecca Black, “From billies to bottles to unbreakables: milk through the decades." (13 Oct 2019), Stuff.co.nz 

When decimal currency was introduced on 10 July 1967,  the standard retail price for milk was set at 4c per pint and cream cost 8c per quarter pint.   

Milk-runs part-time job for children 

Milk runs became a popular part-time job for pocket money for boys and girls. 

Image: Girl delivering milk

1975: Girl pushing a cart filled with crates of milk bottles along a footpath in a Welington street

Girl delivering milk

Alexander Turnbull Library

Milk tokens & TAGS

In some parts of the country, tokens were left out for the milkman. By the 1980s coloured plastic tokens were widely used which were usually bought from the local dairy. The tokens were left in the bottom of empty glass milk bottles at the gate or letterbox, and the colour indicated whether cream, homogenised milk or whole milk was required. A set of coloured tags for ordering milk for home delivery were also used in some areas. A white, plastic holder with holes was screwed to a post or fence and tags were inserted in the pockets with different colours for cream,  standard homogenised milk and whole milk.  

Image: Milk Tokens

Cardboard milk tokens with name of the milk company and day of the week used in New Plymouth & Wellington

Milk Tokens

Mangawhai Museum

Image: old milk tokens

Aluminium tokens were left out for the milkman in some districts

old milk tokens

Kete Horowhenua

Image: Unidentified man with Hutt Valley milk tokens

1956: Hutt Valley milk tokens

Unidentified man with Hutt Valley milk tokens

Alexander Turnbull Library

Image: Milk Tokens

By 1980s, a coloured plastic token left inside an empty bottle was widely used - colour indicated milk or cream

Milk Tokens

MOTAT

Image: Tags, milk delivery

Different coloured tags designed to hang at a gate: red for cream, blue for homogenised & silver for whole milk

Tags, milk delivery

Puke Ariki

Home deliveries versus local dairy

From the early 1900s small shops called ‘dairy produce sellers’ sold milk, cream, cheese, butter and eggs. They were the only shops allowed to sell these products and were also allowed to open on the weekend. These shops became known as "cash grocers" and then "dairy" from the late 1930s. Households could have a standing order for a weekly delivery of milk, groceries and meat, or phone through an order, or leave a list with the grocer. Such home deliveries were disrupted during World War II and then resumed afterwards. When refrigeration in households and cars became  increasingly available in the 1950s, some households purchased their milk from their local dairy rather than have it delivered by the milkman.

Source: Carl Walrond, 'Food shops - Self-service grocers and supermarkets', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/food-shops/page-6  

Image: Mrs Janette Frost with bottles of milk

1972: Bottles of milk bought from a store

Mrs Janette Frost with bottles of milk

Alexander Turnbull Library

Image: Ngaio, 1980

1980: Districts like Ngaio still had the option of milk vendor delivering milk to the letterbox

Ngaio, 1980

Museum of New Zealand Te Papa Tongarewa

Image: Waiting for the milkman

1980: Waiting for his milk delivery on Worcester Street, Christchurch

Waiting for the milkman

Christchurch City Libraries

Sachets of milk, 1971 - 

In 1970, the Waikato Milk Co. purchased the first plastic sachet filling machine and began marketing the new product the following year.  In 1973, skim milk was also made available. However, while stores retailed milk in cartons, plastic sachets or plastic bottles, home delivery systems bottled their milk.

Image: Sachets replace cartons, Pukekohe, 1979

1979: Sachets of milk being produced at the Pukekohe Milk Treatment Station

Sachets replace cartons, Pukekohe, 1979

Auckland Libraries

Image: Hawke's Bay Milk Corporation staff member Peter Jarvis

1993: New plastic sachets of HB Milk being tested at Hawke's Bay Milk Corporation

Hawke's Bay Milk Corporation staff member Peter Jarvis

MTG Hawke's Bay

Milk deregulated & Cartoned milk introduced, 1986 -

The central setting of producer and consumer prices for milk was lifted by the Government in 1976, followed by the removal of the Government subsidy in 1985. The retail price of a 600ml bottle of milk doubled from 4 cents in January 1976 to 8 cents in February 1976. Three years later, in April 1979, the price rose from 10 cents to 15 cents. 

On 30 May 1986, the Government announced the proposal to deregulate milk production and introduce cartoned milk. Paper or cardboard packaging was first investigated in 1956 by the Milk Board which preferred the Swedish Tetra-Pak cartons. However, the cost of importing the paper would increase the cost of the milk. The packaging of cream in cartons was initially trialled in Auckland supermarkets and dairies in 1969.  Following the recommendations of a Task Group report" Milk Marketing and the Role of Alternative Packaging" (Nov 1984), the Government approved the introduction of alternative packaging in October 1986.

The introduction of cartoned milk led to glass milk bottles ceased being used in the  late 1980s.   

Image: Milkman, Peter McCormick

1993: Delivering a tetra pack milk carton & milk sachet

Milkman, Peter McCormick

MTG Hawke's Bay

SUPERMARKETS COULD SELL MILK, 1986 - 

 On 30 May 1986, the Government proposed that supermarkets be permitted to sell milk. Later in August 1986, the Government enacted a fixed milk price designed to prevent supermarkets undercutting home-delivery vendors. GST was introduced on 1 October 1986 at a rate of 10% on most goods and services. The retail price of a 600 ml bottle of milk ranged from 48 to 60 cents over the country. From 1 September 1987, the Government relaxed price controls and the Milk Board allowed for supermarkets to purchase milk from a range of suppliers and to be exempt from the requirement to provide a home delivery service. From 26 April 1988, supermarkets could sell milk within a fixed margin below the home delivery price of the processor's milk, which enabled some price competition. 

Image: Checkout operator at Northlands SuperValue

On 30 May 1986, Government proposed supermarkets be permitted to sell milk

Checkout operator at Northlands SuperValue

Christchurch City Libraries

NZ Dairy introduced plastic milk bottles, 1987

According to Stats NZ, by December 1988, the price for a 600ml plastic bottle was $0.55 and the price for a litre was $0.98. (Source:  Rebecca Black, “From billies to bottles to unbreakables: milk through the decades." (13 Oct 2019), Stuff.co.nz)  

Reduced home delivery sales  

With the introduction of cartoned and plastic bottles of milk, as well the traditional 600 ml glass bottle being used, and the authorization of supermarkets to operate as milk outlets and increasing car ownership, the vendors delivering milk to households had reduced sales.  

Town milk partially deregulated 1988:

The Government introduced the new Milk Act 1988 which came into effect on 1 April 1988 and partially deregulated the town milk industry. The intent was to provide for the continued home delivery of milk, and to reduce the regulation of the processing, supply, and distribution of milk. 

The New Zealand Milk Board was replaced with the New Zealand Milk Authority which had the role of supervising the licensing of milk processors, the allocating of home delivery districts, and influencing of the retail price of shops and supermarkets.  Milk processors were now free to acquire milk from farmers in what ever way was most suitable to them and to determine the quotas which had previously been set by the New Zealand Milk Board.  

 By 1991 only one-third of households continued to buy their milk from a milk vendor at their gate.   

Image: Tui Co-operative Dairy Company, Limited. Mangamutu complex, August 1988

The Milk Act 1988 reduced the regulation of the processing, supply & delivery of milk, & allowed ongoing home delivery

The New Zealand Milk Board was replaced with New Zealand Milk Authority which supervised licensing of processors

Tui Co-operative Dairy Company, Limited. Mangamutu complex, August 1988

Massey University

Nov 1988: A review of the deregulation of the NZ town milk industry showed a downward trend in home deliveries

A review of the deregulation of the New Zealand town milk industry

Lincoln University

Town milk fully deregulated 1993:

After the Government introduced full deregulation in 1993, milk could be sold by anyone at any price which led to supermarkets, dairies and service stations selling milk and being able to offer it more cheaply than the milkman.  Furthermore, the New Zealand Cooperative Dairy Company (NZCDC) had begun to take over smaller town milk processing companies, some of the smaller processing plants were closed, and some town milk farmers moved into factory supply rather than town supply. The outcome was the home-delivery of milk in many districts started to cease over the new few years.      

Dairy co-operatives led to takeovers of smaller town processing companies

Fonterra ranked world's largest milk processor

Radio New Zealand

Image: Debbie and Paul Hawinkel lose their Silverstream milk run through deregulation.

1993: An Upper Hutt vendor couple lost their milk run through deregulation

Debbie and Paul Hawinkel lose their Silverstream milk run through deregulation.

Upper Hutt City Library

Image: Brian Nicholas and Murray Burgess

6 April 1993: Tui Foods in competition with Hawke's Bay Milk Corp. began delivering bottled milk in Napier & Hastings

Brian Nicholas and Murray Burgess

MTG Hawke's Bay

Household deliveries largely ceased mid-1990s:

Image: Ken Hampton

11 Nov 1993: Milk delivery vendor in Napier ceased delivering after 24 years

Ken Hampton

MTG Hawke's Bay

Image: Laptop Computer Toshiba Tecra 8000

1996: Woolworths introduced NZ's first online supermarket which provided home deliveries and pick-ups

Laptop Computer Toshiba Tecra 8000

MOTAT

Home delivery in some districts, 2010s - 

Image: Fifty years a milkman

15 Aug 2013: RNZ interview “Fifty years a milkman” still doing home deliveries in Timaru

Fifty years a milkman

Radio New Zealand

2018: RNZ Interview on home delivery initiatives in Kawakawa, Nelson & Henderson

Milk in glass bottles: a pint of nostalgia

Radio New Zealand

April 2019: RNZ interview with Eketahuna Country Meats which began delivering milk to homes in Wellington & Wairarapa

Home delivery: milk in glass bottles

Radio New Zealand

July 2019: RNZ interview: Memories of milk deliveries

Memories of milk deliveries

Radio New Zealand

Find out more

Jane Tolerton, 'Household services - Home deliveries', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/household-services/page-5 

Carl Walrond, 'Food shops - Self-service grocers and supermarkets', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/food-shops/page-6   

Hugh Stringleman and Frank Scrimgeour, 'Dairying and dairy products - Pattern of milk production', Te Ara - the Encyclopedia of New Zealand, http://www.TeAra.govt.nz/en/photograph/15718/the-milkman  

Rebecca Black, 'From billies to bottles to unbreakables: milk through the decades.' (13 Oct 2019), Stuff.co.nz 

Soraiya Gilmour, 'History of the New Zealand Milk Board.' (Research Report No. 216, August, 1992). Agribusiness & Economics Research Unit, Lincoln University

R.G Moffitt & R.L. Sheppard, 'A review of the deregulation of the New Zealand town milk industry.' (Discussion Paper No.122 November 1988) Agribusiness and Economics Research Unit, Lincoln College, Canterbury

 'End of free school milk', URL: https://nzhistory.govt.nz/end-of-free-school-milk, (Ministry for Culture and Heritage), updated 12-Apr-2017  

 StatsNZ: Tracking milk prices in the CPI